Many people in China are eagerly awaiting the day when the first truly global Chinesebrand enters the top-10 ranking of the world's most valuable brands.
When asked why this initial investment in the US failed, Craig Heisner, vice-president of digital operations, explains: "I don't think the original plan adequately presented the heritage of Li Ning as a major Chinesebrand founded by a famous Olympian who rose to thetop".
Snow, a Chinese lager, is globally thetop selling beer brand, according to market specialists Plato Logic, even though it's not really drunk anywhere outside of China.