"Section 217, row 23, seats one through six, " he said, the cheap seats in the end zone.

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Section 217, row 23 was among the cheap seats in the end zone, but his eldest son, Jonathan, remembers hearing, late that night, his mother upbraiding his father for spending the money recklessly.

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However, inside these numbers again we have a much higher value assigned to the time of those business people making the journey than we do to the tourists or day-trippers in the cheap seats.

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These weren't platitudes for the cheap seats.

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The common practice of using sponsor revenue and club seats to cross-subsidize cheap tickets has fostered goodwill and proved a winner.

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