But in Paramount's case, the studio's moves have angered theater owners, who fear that if consumers get used to films coming out on DVD just weeks after they've been in theaters, they'll forgo the tickets and popcorn and just watch movies at home.

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But Barlow noted that in this case studio marketers had to overcome audiences' unfamiliarity with the subject matter -- the 2000-year-old Chinese legend of a courageous young women who disguises herself as a man to enter the National Chinese Army in order to save her ailing father from being drafted.

CNN: Disney officials 'walking on air' over 'Mulan' debut

Now that a court case has ensured that DC Comics superhero Superman will keep flying at Warner Bros. in the foreseeable future, the studio is readying their plans to move forward with the oft-mentioned Justice League film project and release the movie in 2015, according to sources who spoke to the L.A. Times.

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