Indeed, he often looks outside the car world for inspiration on how to define the look of the brand.
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Germany - the largest economy in Europe and one of the biggest car manufacturers in the world - saw its car sales drop 2.9% in 2012 compared with the previous year.
But the map of the world car industry looks as if it has already been drawn up.
"If we look at all the countries around the world, New Zealand is the second highest in the world for car ownership, " he said.
General Motors wants to turn Chevrolet into its "foundation brand" around the world--a cheap car for the world's masses.
Carbusters online regularly goes after the primacy of the automobile, and the World Car-Free Network inveighs against driving from a berth in the Czech Republic.
This is, perhaps, the only car in the world that really needs one -- given the fact that if you run out of fuel, you're dead in the water -- and it's nowhere to be found.
Fiat, once known for the acronym Fix-It-Again-Tony, more recently known for Jennifer Lopez ads, has announced that its 500L model will be the first car in the world to come standard with a Lavazza espresso machine, making its debut in Italy before buzzing across Europe.
Prokhorov introduced the car to the world last month he's now letting members of the proletariat see the car for themselves at the Yo-mobile Hybrid Pavilion, where three models of the car are being shown to the public: the microcar (wee hatchback on the right above), a coupe, and even a minitruck.
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This year, Buick tied for first place as the most reliable car in the world.
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You, dear reader, are looking at the fastest street car in the world.
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It had a top speed of 150 mph, which at the time made it the fastest production car in the world.
This year marks the 50th anniversary of what Enzo Ferrari reportedly called the most beautiful car in the world: the Jaguar E-Type.
It's worth repeating: The Bugatti Veyron 16.4 Super Sport is the fastest production car in the world--faster than an underwater torpedo or a bullet train.
"It's the greatest band car in the world because you can fit the drums and everybody in it and it's got some style, " Stills notes.
Mercedes says the 1959 220S was the first passenger car in the world to feature a dedicated crash structure around the cabin, replete with crumple zones.
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To those who consider the Model S the world's best car, I throw out this question: What's the world's best shoe?
The track at Sonoma will also host the first U.S. FIA World Touring Car Championship, AutoGP World Series and the United States Touring Car Championship in a busy motor sports weekend.
In 2010, China surpassed the US as the largest car market in the world.
"China's very important, it's the biggest car market in the world and it's our fastest growing market, " Mr Edwards continued.
He is fueled by a sense of crisis and urgency, mixed with impatience and passion, as he runs, simultaneously, two of the largest car companies in the world.
Long hailed as one of the safest car producers in the world, Volvo hopes to retain that reputation by introducing vehicles that can avoid passenger injuries on their own by the year 2020.
Sooner or later, Brazil and the rest of Mercosur must decide whether they want to become a real force in the world car market.
The all-electric Nissan Leaf beat out 39 competitors to claim the title, 2011 World Car of the Year.
Just a couple of years ago India was one of the fastest growing car markets in the world, seeing annual sales increase by as much as 30%.
Already the fourth largest car market in the world in terms of sales, Brazil is poised to take the third spot from Japan within the next decade.
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The Spaniard has previously raced in the World Touring Car championship and tested for Renault earlier this year.
Opel is an old German brand that could have possibly been a good fit for ManUnited but would have landed with a thud in America, which remains the No. 1 car market in the world.
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But the slumping European economy and the success of its rival BMW's Mini brand has nudged the manufacturer to make a full-scale re-entry into what is still the most profitable single car market in the world (though China is now bigger in volume terms).
The World Car of the Year competition is open to mass-produced vehicles that are available on at least two continents.
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