It essentially kicked off a new era of digital marketing for the car business.
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"Formula 1 was always our entry point into the car business, " Mr Fernandes said.
When we made these investments, people said you will never get out of the car business.
When speaking with a car dealer, you would probably keep in mind all the games that are played in the car business.
Few people realise how important the bridge is to the car business.
It may have seemed like a gamble at the time to appoint a relative newcomer to the car business, but it has worked.
My colleague Jerry Flint, who has forgotten more than I could ever learn about the car business, says Detroit needs car guys running car companies.
Ford and Chrysler followed suit, and the car business kept rolling.
The employers are accused of ducking responsibility for duff investments, such as Samsung's reckless decision to enter the car business at a time of massive overcapacity.
The idea was that PAG would broaden the company's product range and help Ford ride out the ups and downs in the mass-produced part of the car business.
The soft-spoken, bespectacled Folz was new to the car business.
And, by the way, the car business is booming.
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In short, the strategy is to make money, rather than buy market share: GM is now doing exactly what critics, for decades, said it should be doing: making money in the car business.
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Back then contracts expired in the spring, but the car business in 1958 was so bad that Walter Reuther , the UAW president, kept his people on the job for months without a contract.
People in the car business tell me this reflects the rise of ambient lighting in cars, including dashboards inlaid with luminous strips and LEDs scattered in cup holders, foot wells and everywhere else around vehicle interiors.
Short of a government bail-out, the obvious solution would be for Fiat to get rid of the car business which, as a smallish car maker in a world dominated by huge global groups, is increasingly an anomaly.
Mazda's development engineers have achieved something elusive in the car business: They have arrived at a signature feel for their cars, in much the same way BMW's ride-and-handling boffins have dialed in a gestalt for their cars.
Ford and other auto companies wanted to be able to prove that their infotainment systems could keep up with the consumer-electronics industry and a pace of product introduction and obsolescence that is many times faster than the glacial pace in the car business.
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The Japanese car business boomed in the 1970s on the strength of observation and dedication to understanding the American culture.
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The used car business is brisk, and the cars that get good gas mileage, the new ones, are definitely selling.
Several electric car companies and battery companies that built their businesses serving the electric car business have gone bankrupt or disappeared all together.
They are going to be the last player standing in the car rental business.
Zipcar has thrown a monkey wrench in the traditional car rental business over the last few years.
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Zipcar has thrown a monkey wrench in the traditional car rental business over the last few years, and it currently serves over 673K members with a fleet of over 9K vehicles.
Then the big car business hit a wall.
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Those who plan to use the car for business purposes (lawyers, doctors and real estate agents, for example) can now do so if 70% of miles are driven for business purposes rather than the former rate of 80%.
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"The rationale, in the frickin' amendment, you can look it up, said 'We need to keep the town-car business from competing with the taxi industry, ' " Mr. Kalanick says.
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To scrub every last whiff of sleaze from the used-car business, CarMax makes its sticker prices fixed.
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