For instance, Netanyahu has defied his own party and broken his word to the public by maintaining an undeclared freeze on Jewish building in Jerusalem, Judea and Samaria.
Consequently, for the first time since the days of the corner store (that was sustained or broken by a local reputation and word of mouth), virtually every brand must do what it says and act in the best interest of its customer set.
"In 2010 they were given hope of permanent relief from expansion - they trusted theword of those who gave that promise and it should not be broken, " he said.
With that she whipped up Microsoft Word and drew herself up a contract including her consideration not to complain about thebroken promise unless it was broken.