"This is the equivalent of a death penalty for a Web site, " admits Fred Felman, a spokesperson for MarkMonitor, one of the brand management and security firms that would be accredited by the program.
Their rehabilitation in almost every quarter must rank as the most sudden, surprising and complete in the history of brand management.
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"The significant efforts of our brand management teams were successful in partially mitigating the decline in cruise ticket prices, " said chairman and chief executive Micky Arison.
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Varner claims that the company was practicing Charles' brand of management long before the boss read Hayek.
The DNA fundamental of brand management is here to stay for a long time.
Engaging with the brand is also the most reliable way for management to remain alert to brand subtleties.
In addition, we will consolidate brand management and product portfolio management under the leadership of the business groups, and streamline most other functions.
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The executive charged with spearheading Clorox's expansion effort is Beth Springer, who joined the company in 1990 in brand management and is now executive vice president, international.
After an electric presentation by Zappos CEO Tony Hsieh on the role of company culture, Lazarus attempted to connect the audience of senior marketers with her side of the world: advertising, brand management and lately, corporate social responsibility.
McCann also notes that although females populate the wide range of middle management and frequently have been keepers of the brand culture, there are far too few in CMO and other C-suite roles, or in engineering and product design.
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In the newly created position, Ferguson will be responsible for marketing, brand management and advertising for Cadillac in markets around the world.
Volvo's not officially for sale yet, but Mulally has made clear that Ford lacks the money and management talent to keep investing in the premium Swedish brand.
This list harkens back to the incomparable importance of consistency in brand management.
The data is used either for brand management and monitoring purposes, or as part of workflow systems that help them address customer issues online.
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And managing a portfolio of brands is complicated and demanding: people who made their fortunes manufacturing things may not be suited to the airy-fairy world of brand management.
Like any other powerhouse brand, Mr. Zuckerberg will have to work with his management team to ensure that the Facebook brand keeps itself differentiated, finds ways to stay fresh and relevant to its minions, and continues to win friends and influence people in positive ways.
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This means that it is a sustainable source of competitive advantage: The company can continue churning new products under the same brand for years to come, even if the company founders, management, and key employees leave the company.
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But for the time being, for reasons associated with historical success and great brand management, both Barcelona and Manchester United are indeed royalty in the world of club soccer.
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To keep the acquired management teams happy, each brand was allowed to run itself in a semiautonomous way.
A., some have degrees from weaker schools and want to attend an elite management program for the "brand-name experience, " says Stanford's Mr. Bandarkar.
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But look, what I would say is there also may be a brand management question here in the other direction that the Boy Scouts should consider.
The word curator is increasingly linked to brand management.
Penney management to minimize the Liz Claiborne brand, since it is still respected and accepted by many customers.
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Apple is now the most valuable company in the world because of its relentless dedication to brand management.
More than this, as is true of every super service brand, management empowered those on the front lines to do the right thing to preserve customer satisfaction.
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Upon returning to work at the end of the year, Armani shook up his management team with the aim, he says, of reinvigorating the brand.
In real world terms, the value of the New York Yankees brand is on display with successful business ventures outside of baseball, such as the stadium management company Legends and IMG College, which offers sports-marketing services to universities.
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