While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.
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The Cultural Traction report ranks brands based on VIBE, or those perceived to have the most Visionary, Inspiring, Bold and Exciting attributes, according to the WPP-owned global brand and marketing consultancy.
To a lot of the people I know in the ski industry and in the big mountain towns, the mass marketing of Cloudveil cost the brand cache, and Sullivan apparently feels the same way.
"The whole purpose of consumer-generated marketing is to harness the passion of the brand, and the Tahoe campaign failed to do that, " says Carol Davies, a partner at marketing consultant Fletcher Knight.
But he has won his first power struggle with the resignation of Ron Zarralla, the president of North American operations and apostle of the despised brand marketing.
For its coming event, Dove has signed on as the convention's title sponsor and the brand will announce a new marketing campaign called Let's Make Girls Unstoppable, which it hopes the attendees will blog and tweet about, says Rob Candelino, vice president of marketing for Unilever Skincare, which owns Dove.
We believe the company made significant gains in market share (and brand value) during the economic crisis, and could leverage its marketing strategy to life comparable store sales and grab additional market share.
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To a degree, the supermarket business is largely a marketing initiative to publicize the brand and draw people to stores.
We addressed the relationship individuals have with their own devices, the role of persuasive technology in marketing, the nexus of brand and device, and to what extent, if at all, device design is informing brand strategy.
FORBES: CMO Salon: Marketing In An Era Of Persuasive Technology - Forbes
He won't even change the line of a fender for years, but with the resignation of Ron Zarralla, the president of North American operations and the apostle of the despised brand-marketing, he has won his first power struggle.
It pinpoints the strengths and weaknesses a brand has in connecting with its consumers, providing the CMO specific insights with which to hone marketing spend and focus communications to drive relevance of their brand.
Currently all the marketing and brand focus in the category is dominated by the camera and the storage.
The companies, such as Pepsi, MasterCard, and Dial soap, provide the donations and get positive marketing and interaction with their brand when consumers play.
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This is the first in a series of informal talks with top CMOs and other senior marketers to explore their approach to brand building and marketing as they adjust to the New Normal.
The campaign has garnered tremendous social buzz and earned media, giving the brand an immense marketing bang, all with relatively modest investment. (By the way, the two most honest cities in the latest tracking were Salt Lake City and Oakland.).
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The Wii U is already suffering from lack of marketing buzz, and the Xbox brand is quickly becoming a household name.
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Part of the process is creating a brand and a marketing strategy for your operation.
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When digital photography arrived, Kodak had the marketing muscle and brand awareness to quash any competitor.
Branding and Marketing the UltraViolet brand needs to be widely recognized by consumers and they need to fully understand the value it brings.
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Social media is currently the best place to build your brand through marketing that is non-invasive and puts the customer first.
Instead, it orchestrated what may be the most unlikely brand resurrection in marketing history by leveraging its powerful dealer network, rolling out splashy new tires and repositioning the brand slightly down-market.
DailyCandy is holding a contest to identify three standout entrepreneurs and help in product development, brand-building and marketing to shape them to the DailyCandy standard of cool.
After all, Sprint has offered 4G service since 2008 and devotes much of its marketing to linking its brand to 4G and the superior service it can provide.
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In the newly created position, Ferguson will be responsible for marketing, brand management and advertising for Cadillac in markets around the world.
Michael prevailed, convincing his dad the stores would serve as both brand presence and marketing labs.
The popularity of the brand grew quickly, helped by marketing and advertising campaigns designed to make customers sit up and take notice.
But now in its third year of ownership by Geely of China, the surviving Scandinavian auto brand is counting on a new marketing campaign and more confident positioning to spark an American revival in the short term while waiting for a fresher, broader product line to provide long-term prosperity.
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Then we examined how closely what our engagement and loyalty metrics predicted about how brand marketing and advertising activities would play out in the marketplace for the rest of the year actually matched up with real market results.
The deal is being labelled a "marketing and technical agreement" with Infiniti, the premium brand of Japan's Nissan, which is part-owned by Renault.
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