Called UMA (Unlicensed Mobile Access), the technology is designed to provide better call quality indoors (where your cell shouldn't otherwise work, natch) by switching over from a weak cell signal to a stronger in-home WiFi signal.

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He argues that the more our technology knows about us, the better it can serve us and the better your experience using it will be.

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Membership programs like its new Shop Your Way rewards program, using tablet technology in stores to augment the customer experience and better engage with shoppers.

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