The guys are being who they are, the brand is being itself, both in style and message, and the piece helps to underscore what makes the Best Buy brand different in a way people care about.
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But in a chaotic and confused world, full of noise and anger and deadlines, the allure of cruising in splendid solitude through the country, seeing America mile by mile, the journey itself being the ultimate victory.
There will be a tooth and nail fight to insist that only highly skilled doctors should be allowed to use such machinery: despite the very point of the machinery itself being that we want to eliminate the need for highly skilled labour here.
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Beyond the 60-second TV spot, the game itself is being played in the Mercedes-Benz Superdome in New Orleans.
Most dramatically, on April 17th the coastguard announced that it is wresting control of Deepwater from the contractors, while the contract itself is being investigated by the Justice Department.
Fear, he believes, was Golding's sharpest emotion, the fear of writing itself being one of the worst.
But I think Slade knew things had to improve because the club saw itself as being at the other end of the division.
And I see more choice also within the school, within the classroom itself, as being the next stage as well so that we concentrate on bringing up the standards of education by giving children a range of personal small group, small class tuition.
One of them being the election itself, with 21 candidates and voters scattered all around the country.
The second is political: all too many people really do think that it is the corporation itself being taxed.
As recently as the 1960s it prided itself on being the most prosperous and important country in Latin America.
The city that prides itself on being the sporting capital of the world for once seems to be in the dark.
He invented a punched-card method of recording a design with the card itself being used as the method of creating the weave.
The ranch also prides itself on being the only place where you can find a high-diving aqua mule act in which the animals dive off a 24ft-high platform into six feet of water.
Rather, the market being dominated itself disappears.
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The Eden Project describes itself as being "the largest indoor rainforest in the world".
Speaking of McDonald's, the fast food industry itself is being reshaped by the obesity epidemic.
The other significant factor being the thermal expansion of seawater itself.
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The best items are currently displayed on the Waldorf Astoria's archive website while a small selection are being exhibited at the hotel itself.
The organization prides itself on winning and being in the playoffs every year.
Borrowing by the company itself and being able to fund investments at less than market cost.
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But of course (see point 4), the EFSF itself is being partly funded from the private markets.
The search itself is being co-ordinated by a corner of the Amazon empire called Mechanical Turk.
And the old Orgreave site itself is being reclaimed, just as soon as the opencast mine project finishes.
Dark meat embodies all the menace of dissolution into the nothingness that is the slimy ground of being itself!
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It is not the guilt or shame of the act itself, but the risk of being found out that provokes the emotion.
The bill itself is being rolled out for prime time exposure in Washington, but its real timetable may be longer than it seems.
The resin itself is being dubbed Orgacon, and tests have shown it to have a 6x improvement over ITO in terms of electrical conductivity.
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The riverside footpath has been closed while Durham County Council carries out stabilisation work, and the river itself is being dredged to remove flood debris.
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