The book, published by the Beijing Municipal Government's Capital Ethic Development Office, is part of the department's effort to make Beijing more "civilized, " officials said.

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For 2011, the Beijing Municipal Government decided to restrict the sales of new cars to 240, 000, against the 700, 000 new vehicles that were registered last year.

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"This is the only conglomerate under the control of the Beijing municipal government so that justifies a premium, but at the current level it's a bit expensive, " says Wilson Yung of Nikko Research Center in Hong Kong.

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