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The Beats by Dr. Dre badge has usually been attached to headphones and the occasional laptop or smartphone.
ENGADGET: Beats Pill Bluetooth speaker spotted at FCC and HMV: take one and call Dr. Dre in the morning
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The soft leather headband and comfortable ear cups are designed for long wear and a unique folding design make Beats Executive headphones easy to carry on-the-go.
ENGADGET: Beats By Dre launches Executive noise-cancelling headphones, keeps 'em dapper in aluminum for $300 (ears-on)
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There's also signs of a red version of Beats' Mixr headphones coming at the same time.
ENGADGET: Beats Pill Bluetooth speaker spotted at FCC and HMV: take one and call Dr. Dre in the morning
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Perhaps more importantly, Universal Music Group invested in Beats and lent its considerable muscle to promoting the headphones.
FORBES: Can Swizz Beatz Match Dr. Dre's Monster Legacy?
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Whereas the plum-coated HTC Rhyme was aimed toward fashion-forward consumers looking for a lifestyle-management handset, the Rezound -- with its Beats Audio tuning, bundled Beats headphones and high-definition display -- is focusing on a multimedia entertainment experience, one clearly anchored in music.
ENGADGET: Switched On: HTC goes back to the feature Mobile
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Look for Beats to step up efforts to curtail counterfeiters, as the headphones remain a popular target of bootleggers.
FORBES: HTC Hasn't Forgotten About Dr. Dre -- Or Jimmy, Or Monster
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But a report in the San Jose Mercury News says that the burglar made off with iPads, iPhones, Macs, Tiffany jewelry, Beats headphones and Cristal Champagne, among other items.
CNN: Computers stolen from Steve Jobs' home