The same game is played by some of the cruise lines when they tell their passengers that certain shops in port are recommended for their good deals, when in reality there is a more basic reason for the referral: money.

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Once you understand a few basic elements of the model, the reason for this seeming inevitability becomes apparent.

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The opposition's boycott may also bring the opposition into disrepute for a more basic reason: it risks being seen as an attempt to prevent debate on a crucial piece of legislation, the budget.

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However, the reason for his troubles last year were even more basic than that.

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For some reason people associate the word 'basic' with 'universal' and assume that everyone is entitled to the full-rate basic state pension when they achieve whatever retirement age is relevant for them to be entitled to payment.

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Conversations with advisers to several potential candidates suggest that the first reason for the slow ramp-up is a basic one: The coming campaign isn't for an open seat in the White House, but rather will be a race against an incumbent president.

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"We already know that the goal of 3% isn't tenable for a very basic reason: there isn't enough basic growth to get there, " he said.

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Since scarcity is the basic economic problem, if it does not exist then there is no reason for my economics course.

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The fee cuts ignore a basic fact: That franchise fee is there for a reason.

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