But at least in the case of Jaguar, people will pay more for the badge.
The chips are placed underneath the badge of a school uniform, or on a sleeve.
But Alok Sharma, Conservative MP for Reading West, said Mrs Fox "absolutely needs and deserves" the badge.
One recipient of the badge, Brylie Oxley, is now trying to revamp his resume to highlight the accomplishment.
Their players will now wear the badge, awarded in 1801 in Egypt, on the back of their caps.
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For the past 20 years, Steve Cisler has proudly worn the badge of one of the world's digerati.
Their service -- and the service of all who have worn the badge -- will never be forgotten.
Even supporters of the badge idea concede that it could lead to problems.
The badge is displayed on the blue-black metallic exterior of my vehicle with its trademark masculine horse and shield.
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But Andrea Hernandez, 15, stopped wearing the badge on religious grounds, saying it was the "mark of the beast".
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The badge initiative has received some high-profile champions in U.S. Secretary of Education Arne Duncan and NASA administrator Charles Bolden.
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In order to earn the Badge, a Scout has to design, build, and program a robot to perform a certain task.
And there are no memories -- there are no words that better capture the unbreakable spirit of those who wear the badge.
Last year, 126 police officers killed themselves, according to the National Study of Police Suicides by the nonprofit The Badge of Life.
The federal court ruling overturned that, saying if she was to stay at the school, she would be required to wear the badge.
BBC: Pupil Hernandez, who refused to wear RFID, loses appeal
So, to all of you and to all who wear the badge, thank you for keeping us safe. (Applause.) God bless you.
They wanted the badge associated with wearing the Walkman brand name.
But Miss Hernandez said the badge was the "mark of the beast", as described in chapter 13 of the Book of Revelation in the Bible.
BBC: Pupil Hernandez, who refused to wear RFID, loses appeal
After John Jay High School suspended her, she went to court and won a temporary injunction to continue going to the school, without the badge.
BBC: Pupil Hernandez, who refused to wear RFID, loses appeal
" (squinting at the badge on Pentius's computer) "V eleven v?
Mr Austin told the BBC he was wearing the badge and wristband after the death of Drummer Lee Rigby and in support of the armed forces.
The ethos behind it is supposedly fraternal, brotherhood of the badge and all that, but any cop who ignores the PC custom is condemned and shunned.
We owe a profound debt to all those who have worn the badge, and to the families whose care enables them to serve with courage and pride.
"For high school kids Under Armour is the badge of authenticity that says I really am an athlete, " says Matthew Powell, analyst at the research firm SportsOnesource.
Worn by the presenters, children could earn the badge by writing in a letter to the program team with something interesting and worthwhile (or appearing on the show).
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Northern Ireland Secretary Peter Mandelson has said he will defer any name change for a year, and has promised to consult police bodies over plans to change the badge.
From across the United Kingdom, the police family gathered in Manchester - an act of solidarity between colleagues and recognition of the risks all officers swear to accept whenever they wear the badge.
Norman, who won five successive Australian 200 meters titles from 1966-70, said he had kept in touch with Smith and Carlos over the years, but had lost the badge Carlos had given him.
As he stood there with the pen in his hand, very obviously reading the badge pinned to my lapel, I found myself wanting to shake him out of the little dream he was in.
The symbol of the crescent embracing the cross was the banner of the 1919 revolution against British control of Egypt, and became the badge of the nationalist Wafd party which dominated Egyptian politics until the early 1950s.
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