For the average Joe or Jane, this is way too much bag for you.
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But there are ways even the average Joe can make his journey more agreeable.
Will people really buy more cars if they relate to the Average Joe in a Honda ad?
They may be smarter than the average Joe, but they respond to incentives just like the rest of us.
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Recent ads from automobile and even bourbon companies aim to reach the average Joe via the theme of shared values.
On the average joe's side of the ledger, regulators have recently pushed back with new rules to govern the tiny print.
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Giving the average Joe a real incentive to save instead of spend.
Of course, the average Joe buying it will be even further removed from the cost of his healthcare than he his today.
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"Harvard students certainly care more than the average Joe, " said Andrew Ujifusa, editor of the college's student news weekly, the Harvard Independent.
Nonetheless, part of the tragedy of Enron's collapse--and part of many compelling business movies--is the average Joe's often-futile quest for the American Dream.
In many respects, 1920s American society represents the good old days of prosperity and fun to the average Joe (or Joanna) in 2012.
He simplified Apple products for mass market use and as a speaker he simplified his message so it was relatable to techies and the average joe.
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Semmelhack, 42, founded a company called Bug Labs two years ago to shift power toward the average Joe, or at least a Joe with programming skills.
"Individuals have been victimized at every level, from the average Joe, to the banks, to big companies, " said Dave Couvertier, of the FBI's Tampa field office.
Once the average Joe started using the Internet in earnest, things began to change at warp speed in the retail world of separating you from your money.
Rubin crunched his database for Forbes readers to find the best banks for five general types of customers: the international traveler, the tech-savvy professional, the average Joe, the new yuppie and the student.
But this conclusion, even if reached by way of an impeccable philosophy, is in danger of leaving the average Joe, not to mention the average General Carter Ham, Odyssey Dawn's American commander, scratching his head in puzzlement.
The opportunity around the globe to champion the average working Joe, Jose or Yoshi is amazing.
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The universal respect is deserved as this average Joe turned 'Hall of Famer' from the south Wales valleys will be remembered as one of the greatest British fighters of all time.
Because its forms are putting on weight faster than a male contestant on Average Joe, the Internal Revenue Service has ditched a helpful worksheet to figure out loss carryover that was in the Schedule D instructions.
"Only the cox of the eight-person sculls could be your 'Average Joe, ' someone without great athletic ability, " says Cao, the team manager.
The lead candidate for Wales, to take one example, describes himself as "an average Joe who is fed up of the way things are".
In light of his new status as Super Bowl MVP and champion, Joe Flacco is no Average Joe henceforth among the pantheon of his QB peers.
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The industry average is closer to 20%, says Joe Hovorka, senior entertainment analyst at Raymond James and Associates.
But as fantastic as this HDMI mirroring is, it still requires the use of a cable, and that's something your average Joe consumer is not likely to possess or rush out to purchase.
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Coach Rex Ryan attributed each of the short kicks to the notion that teams were afraid to kick to the Jets, who own one of the league's best kick-return averages and have Joe McKnight, who leads the league with a 32.4-yard return average.
Tony LaRussa, Bobby Cox and Joe Torre have 91 years of managerial experience between them on the major league level with an average of 30.3 years per person.
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