The book's final chapter, however, takes on a more regretful tone as the author turns his attention to climate change and what it means for cold places.

ECONOMIST: Low temperatures

In this case, satisfying the needs and desires of viewers means making it easy for them to find books by author, title, series, etc.

FORBES: Why Does 'Emotional Design' Work on the Web: for Felony & Mayhem, It's No Mystery

Robyn Meredith is Hong Kong bureau chief for Forbes and the author of The Elephant and the Dragon: The Rise of India and China and What it Means for All of Us.

FORBES: Magazine Article