What I loved best about my visit to Swing Swing was the spirit and love for authentic creativity.

FORBES: An Important Marketing Lesson From Spain

In order to alleviate their fears that the love may not be authentic, the Duchess is giving her children their inheritance in advance, despite the fact that Diez signed a document renouncing any claim to her wealth.

FORBES: Duchess of Alba Renounces Inheritance For Love

One of their most valuable brand assets is their authentic community of brand-fanatics united by their common love for the brand.

FORBES: USEFUL > SIMPLICITY TRUMPS ALL