Unlike the Guardian, which created a huge audience it cannot adequately monetize, German papers invested in the core product and bought time to adapt.

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There is something essential about the intellectual, emotional, and physical connections a good speaker can make with an audience, something that cannot happen on the printed page.

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This community spirit means that broadcasters can guarantee to advertisers that their shows attract a real-time audience and cannot therefore skip the commercials.

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Companies wanting to correctly identify the right influencers within their target audience (for brand advocacy or whatever strategic reasons) cannot and must not rely on Klout.

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