Sell the problem before attempting to the sell the solution.

FORBES: Winning A 5 Minute Pitch: How Candace Klein Won $1.7M in 25 Competitions (And Why She and SoMoLend Are Giving Money Away)

Since most Facebook users like to announce big moments in their life, Facebook is attempting to provide a simple click solution to acknowledge the new job, birthday or anniversary.

FORBES: Forget The Ads, Show Me The Goods

One man might resist his brother because the brother is attempting to impose a self-serving or short-sighted solution.

FORBES: My #OccupyWallStreet Demand: Abolish Women Good/Men Bad