"In the early days of television advertising, the audience accepted the ad character merely because it was a big deal to be on TV, " explains Warren Dotz, author of Meet Mr. Product: The Art of the Advertising Character and the upcoming Ad Boy: Vintage Advertising with Character.
The posters are among a number of art pieces regularly placed on advertising boards on the underground by Art Below.
And while advertisers are getting better at quantifying the payback for their investments, advertising remains as much art as science: About 75% of Internet advertising spending can be reliably tracked, while the figure for television is closer to 25%.
Advertising and art have blurred in the face of one mandate: Get noticed!
FORBES: gyroVoice: Less Fartsy, More Artsy: The Evolution of Advertising Into an Art Form
Many of us came to the profession out of other portals not specifically tied to advertising, such as Creative Writing, Media Studies or the Art school.
FORBES: Less Fartsy, More Artsy: The Evolution of Advertising Into an Art Form
"He likes digestible ideas, in the form of art that can appeal to a mass audience--just like advertising, " observes Manhattan dealer Robert Goff, who has sold Saatchi the work of Iraqi-born artist Ahmed Alsoudani, 35.
While we're at it, we'll be speaking with the producer and director of the classic film Baraka and its newly released spiritual sequel, Samsara and paying a visit to the gang at Breakfast New York, who have worked with the likes of Google and Conan O'Brien to turn advertising into art.
Unlike the paid science of dollar-per-inch advertising, publicity is an art of skillfully presenting and persuading journalists to cover stories.
Marketers have been telling brand stories for years through advertising, in-person brand experiences, and so on, but the art of writing those brand stories as effective pieces of online content is a challenge that few are trained to do.
FORBES: 5 Secrets to Use Storytelling for Brand Marketing Success
Claiming to be the "first major museum exhibition to recognize scent as a major medium of artistic creation, " the show strips perfume of its extensive packaging and advertising and presents it as an "olfactory art" in a purpose-built white-cube gallery.
Like the Predators, each of these teams has a favorable lease in a state-of-the-art arena, and has gotten strong demand from fans for season tickets and corporations for advertising and luxury suite rentals.
Yet in 1923, when Steichen effectively defected from the art world for a lucrative magazine and advertising career (he would later burn all his painted canvases), the idea of merging art and commerce was sacrilege.
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