They thought the trip would take two or three years and be the adventure of a lifetime.

BBC: Jason Lewis: Circumnavigating the world

Gohouri's acrobatic goal meant that instead of celebrating a first away Premier League victory since March 2009, the travelling Hull fans were left to mourn the end of their two-year top-flight adventure - not that many would have arrived at the DW Stadium expecting their team to get the sort of heavy-scoring win that would have given them hope of an unlikely survival.

BBC: Wigan 2-2 Hull

The Endeavor, which is run as part of a partnership between two adventure tour companies, Lindblad Expeditions and National Geographic Expeditions, is one of the many vessels that house and ferry the nearly 180, 000 visitors that come to the Galapagos Islands each year.

BBC: The Gal��pagos Islands, a land untouched

Technically a team event that includes an element of navigation, the term adventure racing has now grown to describe any race using two or more disciplines, such as running, biking or kayaking.

BBC: A finish line few will cross

If I were a designer of any repute or had a spec of design skill, I would make an illustration that depicted a brand sitting in a chair in a bedroom reading a story to a consumer, who lied anxiously under the covers waiting to be regaled about stories of adventure, escapades and perhaps a coupon or two.

FORBES: Dear Brands, Tell Us A Story - Love Consumers

Two hours drive south, embark on a genuine cowboy adventure in the heart of the Coconino National Forest.

BBC: Touring the American Southwest in a cowboy��s boots

That is, to say that the endings are identical because they use similar assets is like saying that two endings of a Choose Your Own Adventure book, in one of which you die and in the other of which you live, are identical because they are both printed in ink on paper.

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Beta 1.8 is the first part of a two-part series of updates in beta that will add substantially more traditional gaming and adventure content to the sandbox game.

FORBES: The Next Minecraft Update Will Add Adventure Elements