The trick to staying a good, strong brand is theabilitytoevolve this promise over time, never losing sight of what makes your brand different, and never losing sight of the need to keep it relevant in a changing marketplace.
Mr O'Connor has exposed online advertising and the Internet as a whole tothe thing he hates most: interference from bureaucrats that could sap its abilitytoevolve and adapt.
As the next generation of business leaders, buyers and customers evolve, a social business will be mostly defined by its abilityto be responsive to customer demands .