Success in media-related brand building involves the right mix of market analysis, effective communication, the ability to build relationships, organization and persistence.

FORBES: Should Founders Do Their Own PR?

While diminishing patient options, the single entry to a portal also diminishes the ability of the hospital to build the relationships with a network of outside providers and patients who are so critical to improving care, and ultimately, bringing more patients to the hospital.

FORBES: The 7 Habits of Highly Patient Centric Providers

Communication skills, affinity with the population, knowledge of chronic conditions and ability to build relationships are just a few desirable qualifications for program leaders.

FORBES: Timing Is Everything

For our ancestors who lived thousands of years ago, the ability to recognize people, to correctly judge their intentions, and to build trusting relationships was crucial to survival.

FORBES: Brands Are People, Too