The one exception I'd grant is the half-bottle of Mumm that Cher bought in "Moonstruck" and opened when she announced that she was marrying Nicolas Cage.

WSJ: Half-Bottles of Wine: Half Full or Half Empty? | On Wine by Lettie Teague

So Kahn flew a red protest flag from the stern of his racing yacht and forced his son Samuel (Shark) Kahn to forfeit a first-place position in the Mumm 30 World Championship in Toronto last September.

FORBES: Magazine Article

At the Mumm 30 regatta, as in other top-level races around the world, the Kahns compete first against each other, then against the fleet.

FORBES: Magazine Article

In Pernod Ricard's champagne sales, Perrier-Jouet sold well in the Americas, Asia and France, but western Europe led decline for Mumm.

BBC: Pernod Ricard: Scotch whisky sales 'flat'