So the distribution of mimetic species should be one of local clusters of good mimics, against a wider background of poor ones which may mean that a poorly mimetic species outnumbers a good one.

ECONOMIST: Insects and mimicry

Every smart entrepreneur needs to realize that trying to treat every customer the same, with limited resources, may mean that you are treating them all poorly, or at least limiting your own growth.

FORBES: 5 Ways to Keep the Right Customers for Your Startup

Relying on a more opportunistic approach can result in poorly-formed partnerships that may just be an overall distraction.

FORBES: Strategies For Small Firms Partnering With Big Companies

Of course, each of these movies was poorly reviewed, and that may be the main factor in their poor performances, but the weak results also suggest that fantasy-free shoot-em-ups starring older men (many of them Expendables stars) aren't connecting with viewers right now.

CNN: STORY HIGHLIGHTS

Another issue with relative plans is that the payouts may be high, even if the company performs poorly.

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It may be that thriving firms allow themselves the luxury of attending to social issues such as board diversity, whereas poorly performing ones batten down the hatches.

ECONOMIST: Schumpeter