Despite the faith in the freemium business model of a lot of my colleagues in Silicon Valley, the math does not add up, and thatiswhy I ultimately decided not to embrace the freemium business model when I founded my company four years ago.
Crucially, both theories have a purchase on much that the Standard Model leaves unanswered why the universe is full of matter and not antimatter, say, or why different fundamental forces have wildly different strengths.