Perhaps the book's biggest problem is that Mr Trewin is far too nice for his subject.

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Unfortunately, nice guy though he is, that means Joshi must go too.

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"It's been set up so that my dad's statue can still face towards the tower too, which is a nice touch, " he said.

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The one risk in being too negative is the chance that they sell to a larger competitor, though at a nice premium to its tangible book value, the stock is not as attractive as other potential takeover candidates.

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The current Netflix channel is tight enough that when you jump in you can have nice tight stops in case you called the break out too early and got it wrong.

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