That might all change though thanks to Yahoo and IPTV.

ENGADGET: Yahoo enters the TV world HD

Schmidt's fans are search-engine marketers, Web designers and Internet sales optimizers who have collectively come from nowhere to billions in revenue in a few short years, all thanks to the search businesses of Google , Yahoo!

FORBES: Magazine Article

Thanks to the excitement generated by its explosive start, Yahoo has the biggest global reach of any Internet brand, with 23 local versions in 12 languages.

FORBES: Selling the World

Roger McNamee, a principal at investment firm Silver Lake Partners, argues that Overture is well positioned, thanks to its msn business and a new deal with Yahoo Japan.

FORBES: Magazine Article