It was closely followed by Carly Rae Jepsen's Call Me Maybe - with more than 3.7 billion tracks streamed in the UK in 2012, or 140 per household.

BBC: Digital music 'becomes mainstream' in the UK

For me writing an e-mail often takes quite a bit longer than a phone call because I must craft it much more carefully, people often read and reread e-mails multiple times.

FORBES: Young People, Stop Just Texting Me and Give Me a Call Once in a While PLZ! Part Deux

"Call me in 2019, " says Rogers, which he considers a more likely peak-price year than today.

FORBES: Can You Spell Commodity?