And it transmits some local-language segments to its Thai audience.

CNN: ASIA'S NO PUSHOVER

The lost and confused are shown navigating their way through New York streets, the Golden Gate bridge, an airport and a ski hill to highlight Google's latest Maps and Now goodies, while a tourist all-too-happy with his Thai meal learns the word for delicious in that language using Google Translate.

ENGADGET

By an accident of colonial history, they were separated from Malaysia, with which they share language and religion, and ended up part of Thailand, with its Thai-speaking, Buddhist majority.

ECONOMIST: But at last the government is listening