McDonald's has fielded more than 14, 000 questions and responded with text and YouTube videos, which have earned millions of views.

FORBES: Guess What, Marketers? Interactive TV Is Actually Here

As always, we want your views as the action unfolds, so add your thoughts on My Sport or send us a text on 80295 and we'll include your pearls of wisdom and tactical musings.

BBC: GOALFLASHES AND MAJOR INCIDENTS (all times BST)