It's certainly true that postcards retain that personal touch missing from many blogs and group emails, which can sometimes feel like an exercise in self-indulgence with their reams of text and scores of pictures detailing the minutiae of Jeff's diving holiday in Ecuador.

CNN: Can postcards survive in the digital age?

Working with mobile agency PhoneValley (which has offices across Asia), the site lets users download a Puma branded racing game and submit their scores by text to earn points.

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Then, you'll have access to realtime traffic information, fuel rates at local gas stations, along with email, text messages and other data feeds, including news and sports scores.

ENGADGET

Opt-in ESPN text alerts will notify fans across carriers of game start times, scores and notable performances throughout The Finals.

ENGADGET: ESPN 3D preps for NBA Finals, adds new Friday Night Fights to the schedule

The text service offers all the top stories and breaking news, including live stats, latest scores, key moments from the big games, match previews and reports and group tables.

BBC: World Cup coverage