Envision an environment in the future where we would have the ability to enhance data further by adding analytic capabilities on top of an idea repository and use handwriting recognition and textmining to find, correlate and combine good ideas, making innovation integrated and efficient.
"The use of text-mining algorithms was critical in this endeavor and helped secure a complete picture that would not have been available using traditional market research, " says Michael Cavaretta, Ford's technical leader for predictive analytics and data mining.