Certain elements in the text made the setting seem natural.

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Both do the basics: create slides using text, tables, charts, graphics and other multimedia elements, let you apply a master design to them, organize the slides into a slide show and play them or print them out as a presentation.

FORBES: Keynote Vs. PowerPoint

These include headline and link copy of different lengths, summaries, photos, audio and video files and body text (and their associated metadata.) All of these elements are created, managed and dispatched from a single interface and can be accessed with the highly structured language of its API.

FORBES: With All Content Moving Mobile, Karen McGrane Writes, The API's The Thing

As suggested by a newly uncovered Apple patent, you would be able to manipulate and control graphical elements on your display, such as icons, media files, text and images.

CNN: Apple patent uses 3-D gestures to control an iPad

One of the most effective elements of a web page, one that delivers engagement and clicks, is the text link in an article.

FORBES: Move up http://i.forbesimg.com t Move down

Although the basic elements of the framework document are still there, both sides have already scrutinised the brief text of the new proposals like palaeontologists poring over a fossil record.

ECONOMIST: The end of the beginning