Texas Longhorn Bob Mansfield worked at Raycer Graphics prior to joining Apple in 1999.

FORBES: Why Does Google Crave Elites for Their Management Team While Apple Eschews Them?

Blessed with height, great speed and an impressive arm, Pryor reminded many of former Texas Longhorn great Vince Young (more on him later), including the Longhorns who aggressively recruited him.

FORBES: What Terrelle Pryor and Tim Thomas Tell Us About Success

In Fort Worth, a city serious about its western heritage where Texas Longhorn cattle are still herded through town twice a day for tourists to see, the Texas Cowboy Hall of Fame celebrates the lives of past and present influential cowboys.

BBC: Touring the American Southwest in a cowboy��s boots

The University of Texas has created its own Longhorn Network.

FORBES: Massive Coaching Salaries Are Justified

Ironic that the University of Texas created an entire network, The Longhorn Network, to boost their brand and revenues.

FORBES: Johnny Football!!!

Besides providing food service and groundskeeping for the 900, 000 square meters of lawn space at the headquarters of Electronic Data Systems (EDS) in Plano, Texas, Aramark also maintains a herd of buffalo and longhorn steers there--part of the landscape since Ross Perot founded the company in 1962.

FORBES: Magazine Article

In the case of Texas, other Big 12 Conference schools objected when they learned, thanks to a radio interview with an ESPN representative, the Longhorn Network planned to show high school football games, fearing that would give Texas a recruiting advantage.

FORBES: Longhorn Network Conflict Has NCAA Looking Into Youth Sports on College-Owned Cable Stations

And presuming that Larry Scott can handle the Longhorn Network situation, the Pac-12 expands its brand to the Midwest and Texas much the same way that the ACC has expanded its brand up the eastern seaboard.

FORBES: The Relegation of Big East and Big 12 Football