But a source close to him insists that returns on the Carlsberg-Tetley investment have been satisfactory.
Nick Kilby, Tetley GB Marketing and Development Director said he was "astonished" by the ruling.
Mr Tetley nursed his unsuitable trimaran almost all the way home, until she sank in the Atlantic.
Even so, Carlsberg-Tetley holds only a modest 13% of the (stagnating) U.K. market and lacks strong connections to the pub business.
Mr Jones bought the famous name when Carlsberg Tetley announced the brewery's closure, in the hope it would one day be revived.
The ASA also expressed concern that Tetley had ignored advice on a similar heart health claim issued by Committee of Advertising Practice.
It's not easy to spot any mention of Teapigs being a subsidiary of Tetley which in turn is owned by giant Indian industrial conglomerate Tata.
Michael Bleakley, a beverages analyst with Credit Suisse First Boston, figures that from Carlsberg-Tetley Carlsberg is getting an anemic 6% return on capital.
It owns some of beer's best brands, not only Carlsberg but also Tuborg, Pripps, Falcon and, in the U.K., Tetley Bitter and Burton Ale.
In 1978, owners Allied Breweries decided to re-launch Wrexham Lager but, despite their awards, by 2000 Carlsberg Tetley, the last owners, closed the brewery.
According to a report in The Observer newspaper Carlsberg-Tetley, which was beaten to the Bass deal by Interbrew, has already made an approach for Carling.
He bought Tetley Tea, an English brand, and NatSteel Asia, based in Singapore, whose rolling mills could use the slab steel produced in Tata's Indian plants.
Carlsberg-Tetley has also closed a brewery at Alloa, in Scotland with the loss of 85 jobs and sold another at Burton on Trent, Staffordshire, to Bass.
Wigan re-claimed top spot in the Tetley Bitter Super League after being made to fight hard by the Wildcats who stunned the home side especially in the first half.
Saracens have been labelled as massive under-achievers in the Premiership, with the 1998 Tetley's Bitter Cup win their only success in the professional era despite lavish investment from owner Nigel Wray.
Considering their packed match schedule, Saints have done spectacularly well to make the finals of both Tetley and Heineken trophies - especially considering that they only dropped out of the race for the league title a fortnight ago.
The bad news is that most of the likely buyers, who are either big brewers such as Carlsberg-Tetley or one of several firms of pub-owners, will probably shut the brewery, whose city-centre site may be worth more to property developers (who would then create jobs, but that point is being overlooked).
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