You can come up with what you think is a brilliant idea, one that can be supported by research and stand up to focus testing, one that can be logically extended or tweaked to work in multiple situations across a good length of time.

FORBES: Should Creatives Be Paid Poorly?

Bayer and its corporate predecessors stand accused of developing and testing a genetically modified strain of rice that contaminated the U.S. commercial rice supply, leading rice companies around the world to restrict U.S. rice imports and rice prices to drop.

FORBES: Bayer Aims To Cork Mention Of BP Spill In Court

"For me it was about getting some overs under my belt and testing the knee out to make sure it could stand up to bowling again, " he said of his return.

BBC: Anderson backs 'fearless' openers Kieswetter and Lumb

The Insurance Institute for Highway Safety (IIHS), which performs its own crash testing and ratings, takes a hard-line stand: It does not recommend any small cars or SUVs for younger drivers.

FORBES: Magazine Article