Meera Syal and Jo Brand joined one of the first groups, playing "dementia fact bingo" and testing their memory of everyday objects, such as the features on a one-penny piece.

BBC: Comedians Meera Syal and Jo Brand are 'dementia friends'

One company already putting such drugs through preclinical testing is closely held Memory Pharmaceuticals, in collaboration with Roche Holding.

FORBES: Think Happy

The Mercedes race pace was underwhelming and the dominant performances of preseason testing are already a distant memory.

NPR: Lotus' Raikkonen Wins F1's Australian GP