It will certainly be a testing campaign for new manager Robbie Johnson in his first season at the helm.

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"We've got to do a better job at promoting testing by health care providers, expand our information campaign, encourage people to recognise their risk behaviour and seek testing, " said Dr Fleming.

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Police tested 27, 744 motorists in Wales as part of last year's campaign, with 545 (2%) testing positive or failing or refusing to take a breath test.

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The helpline number will be displayed on pregnancy testing kits - and is being promoted through a radio and poster advertising campaign, with the backing of TV celebrity Anthea Turner.

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In the 2011 drink-drive campaign, 27, 744 people were tested, with 545 (1.96%) testing positive or failing or refusing a test.

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