This can be as simple as testing different colors of a button on the same page and noting which color drives the most conversions.

FORBES: Want Results? Become Obsessed With Data

Right behind them on the grid are the two drivers who looked strongest in pre-season testing - Honda's Jenson Button and world champion Fernando Alonso of Renault.

BBC: SPORT | Motorsport | Formula One | Bahrain Grand Prix as it happened

The moShare button has already done well in beta testing.

FORBES: MoShare Lets You Share Web Content To Any Phone

Team principal Martin Whitmarsh said the decision to delay the testing of the MP4-26 was to give drivers Jenson Button and Lewis Hamilton "the best possible package" for Bahrain.

BBC: McLaren deny missing winter testing session is risky

The 24-year-old, who becomes the third British driver on the grid alongside McLaren duo Lewis Hamilton and Jenson Button, made a solid start to his first full season in F1, testing the 2010 car in Valencia last week.

BBC: Force India take wraps off F1 car for 2011 season