Last year Ogilvy used text messaging in a test pilot with its then-client, mattress and bed manufacturer Select Comfort.

FORBES: CMO Network

Niyazov attached such importance to his own epic account of the Turkmen nation that questions on the text appeared in the national driving test.

ECONOMIST: Central Asia's five stans

The text of the message makes the message look like it is a test from technical support.

BBC: The Bagle virus has tricked lots of people

When clues are read by the host they are fed electronically to Watson, which parses the text, formulates hunches and checks all the evidence it can retrieve to test its hunches and then generates its five best answers, assigning each a confidence level before deciding whether to buzz in.

FORBES: Magazine Article

The most prevalent ads throughout the company's beta test were short video spots from Esurance, but the network will also provide contextual and text ads.

FORBES: Advertising

The majority of the sample was able to perform as high as level four (out of five) of the literacy test, meaning they were able to read, comprehend and answer questions about a simple text, and level three in numeracy, i.e. they were able to perform basic arithmetic operations.

UNESCO: Country Profile: Angola

The prize winner for application ideas concerning literacy was Test On Texts by Sanjith Yeruva (India), a mobile application that helps students assess their knowledge via text questions and suggests content in an intuitive manner.

UNESCO: EDUCATION

On the first day of school earlier this month, Mr. Bloomberg announced a new text-messaging system that allows parents to receive reminders about things such as school-lunch menus, test and report-card dates, as well as applications for free and reduced-price lunch.

WSJ: Parents Seen Less Involved in Schools