Under the Methodology Test, as it's known, of the Internal Revenue Code -- of the Internal Revenue Service both of these projects did qualify as educational.

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This agile, data-driven test-and-learn methodology enabled Zynga to roll out new features every 24 hours, a previously unheard-of release frequency.

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While the methodology of the test has been criticized by many researchers and social scientists, including the best-selling author, Malcolm Gladwell, the initiative, when viewed as a branding strategy, is still a powerful way to get consumers to consider other options in the brands they choose.

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Second, an extensive automated test system was already in place to provide the backbone of the new methodology.

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