But numerous companies are already jockeying for position in anticipation of a big future medical-test market.
Germany was the first test market for an expansion strategy that might be used elsewhere.
The urgency is such that the company, in chutzpah and haste, hasn't bothered to test market the products.
Campaign-finance reform may be one product which, despite scoring well in Wisconsin's test market, flops when it goes national.
Furthermore, despite Altria's current test market of moist smokeless tobacco products under the Marlboro brand, Nik Modi of UBS believes the company's ultimate entry into the growing MST market will come through an acquisition of UST.
The first test market for his concept was Israel, where 80 percent of the population lives in a narrow, densely populated stretch along the Mediterranean coast, making it a perfect laboratory for such a charging network.
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To tackle poverty more globally, the MCM should serve as a starting point that offers potential partnership opportunities for multinational corporations to learn about Botton of the Pyramid markets and to test market products and service in those markets.
On the supply side, entrepreneurs are able to increasingly locate crowd-sourced funding through platforms like IndieGoGo, to iterate through social product development on platforms like Quirky, and to test market demand, pricing and take pre-orders to build a demand pipeline via platforms like Kickstarter.
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The entry of Nike this month (FuelBand), Jawbone (UP) last year will test the market.
It suggested inquiries rose as would-be buyers were gradually looking to test the market.
One electronics manufacturer, for example, used his crew to test-market new packaging for a portable CD player.
Rising prices could play an important role boosting home sales if they encourage more sellers to test the market.
Precut and packaged salads are a hit in the U.S. In Japan, Dole was among the first to test-market them.
The idea of Kickstarter is brilliant: It allows small companies and individuals to test the market for whatever they plan to offer.
If price increases encourage more sellers to test the market, the new supply could boost sales volumes while tamping down price growth.
Under the pilot program, Bloomberg will waive certain zoning regulations at a city-owned site to test the market for this new housing model.
Some best-selling authors write several books a year, and may be tempted to test the market if they have a manuscript that isn't under contract.
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Although carbon dioxide is the more important greenhouse gas, methane measurements will be a more practical early application to test the market for this sort of data.
Lord Warner said that "where there is clear provider failure...it seems sensible to test the market to find the best set of arrangements for replacing the failed incumbent".
As for an initial public offering, the Xiaomi founder and renowned Chinese angel investor said it was too early for the mobile phone company to test the market.
Once that happens, we can test the market.
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To appease the angry health gods, PepsiCo is this month launching new versions of Doritos, Cheetos and Tostitos without trans fatty acids in the U.S. The urgency is such that the company hasn't bothered to test-market the products.
The only approved HPV test on the market is for women, for use in cervical-cancer screening.
FCC's open-market test as a result of concessions made when it bought Nynex.
The proposals will now be subjected to a "market test" to gauge the response of rivals and to see if the suggested remedies meet the Commission's requirements.
In the marketplace archetype, employees are charged with creating new ideas, shopping them around to gain support and implementing them rapidly to test feasibility and market acceptance.
You can have a big vision for what you might do, but you need to break it down into a step you can actually test in the market.
He said the board had "agreed to market test the refuse collection service" after talks aimed at achieving an "efficient and improved service" broke down with the unions and the workforce.
The median of these test companies exceeded the market by a significant margin of more than 44 percentage points.
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