To retail industry analyst Marshal Cohen of market research firm NPD Group, the greatest advantage for Spanx besides the obvious increase in visibility will be the capacity to road-test new products and categories without having to fight for department store space.

FORBES: Watch Out, Victoria's Secret: Spanx Billionaire Sara Blakely Opens First Retail Store

Trustwave security experts test many mobile applications every year, usually fitting into one of two categories: free merchant or service-provider applications targeting consumer users (mobile banking applications, grocery store applications, etc.) and applications used by brick-and- mortar merchants for roving sales clerks.

FORBES: Is Your Mobile App Safe?