In Los Angeles the company is test-marketing an herbal tea drink called Carpe Diem that's supposed to boost the immune system and improve metabolism.

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Typical test-marketing survey mumbo jumbo suggests that the phone would offer "all the exciting Google services from the PC" and -- thanks largely to targeted advertising -- affordable (as it's been suggested) flat-rate data service and a three-month trial.

ENGADGET: Survey gives more Google phone clues? Mobile

Self-publishing has become the most powerful and effective device for test marketing your book around.

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Although, unlike a Tay-Sachs test, BRCA tests make no definite predictions, some manufacturers are marketing them especially for Ashkenazim.

ECONOMIST: A test of uncertainty

After test marketing success in France, it was moved to the United States in the mid-80s.

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In traditional test marketing, a game designer might test different versions of, say, a polka-dot cow with a focus group.

WSJ: How Big Data Is Changing the Whole Equation for Business

Most bulk mail programs used to manage mailing lists, promotions and other forms of electronic marketing have a test tool that will work out what chance the messages have of getting through industry-standard spam filters.

BBC: Why your inbox fills with bacn instead of spam

The cloud provides a low-cost way for engineers, product developers and even marketing folks to experiment with new ideas and test their feasibility within a short timeframe so that they can quickly move forward with successful ones.

FORBES: How The Cloud Changes Businesses Big And Small