One electronics manufacturer, for example, used his crew to test-market new packaging for a portable CD player.
Precut and packaged salads are a hit in the U.S. In Japan, Dole was among the first to test-market them.
To appease the angry health gods, PepsiCo is this month launching new versions of Doritos, Cheetos and Tostitos without trans fatty acids in the U.S. The urgency is such that the company hasn't bothered to test-market the products.
Armed with hourly data from its 5, 300 U.S. cash registers and close ties to its own roster of independent suppliers, 7-Eleven can come up with new products faster than Coke--and market-test them in the real world, instead of with polls and focus groups.
But numerous companies are already jockeying for position in anticipation of a big future medical-test market.
An even stricter test of capital-market integration, and the one on which the flows of saving and investment really depend, is that real (ie, inflation-adjusted) interest rates should be equal across countries.
For instance, game-making is iterative: it is possible to market-test a game and then modify it, and to do so repeatedly during the game's development cycle something that is not really possible with a film.
FCC's open-market test as a result of concessions made when it bought Nynex.
That's fast enough to develop and market-test new mobile services.
Under the pilot program, Bloomberg will waive certain zoning regulations at a city-owned site to test the market for this new housing model.
The Japanese will have a full year to test and fine-tune products in real market conditions while the European prototypes remain in the laboratory.
One catalyst driving the push is the proliferation of social media mining tools, which allow companies to test and tweak new go-to-market strategies in real time and without the need for an actual focus group.
What started as a 150-person mobile test network in Baltimore has grown to a 5.3 billion-subscriber worldwide market.
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To satisfy the insider trading test, an investor must profit from market-moving information from a company insider.
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It suggested inquiries rose as would-be buyers were gradually looking to test the market.
On the supply side, entrepreneurs are able to increasingly locate crowd-sourced funding through platforms like IndieGoGo, to iterate through social product development on platforms like Quirky, and to test market demand, pricing and take pre-orders to build a demand pipeline via platforms like Kickstarter.
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The Giants allowed Cruz to test the free agent market by making him a first-round tender, but no other team offered him a deal.
Still, Monti's decision to stand down as premier once parliament approves the 2013 budget provides the first big test for Italy's bond market since the ECB-driven rally in Italian debt began in late July.
AV's power cycling and test systems provide EV developers and EV battery manufacturers with market-leading simulation and cycling capabilities.
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The only approved HPV test on the market is for women, for use in cervical-cancer screening.
For example, before I started my company, Stratus Prep, I held focus groups to determine the market size and willingness to pay for industry-leading test prep and admissions counseling services.
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Just by registering users, app developers can market and cross-sell other apps, beta-test new features, get live feedback on new apps and begin to build an enduring relationship with their audiences.
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New distribution of healthy food products in China and a low-calorie fruit puree set to test U.S. markets could spark market share gains for the company.
Exchanges and execution venues in coordination with trading firms and clearing members have (or at least should have) an ethical obligation to create test environments and standards for system run-off tests, where all manner of market and technological scenarios bombard each system to verify its robustness.
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Some best-selling authors write several books a year, and may be tempted to test the market if they have a manuscript that isn't under contract.
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Campaign-finance reform may be one product which, despite scoring well in Wisconsin's test market, flops when it goes national.
The test for Portugal and indeed for the euro-zone crisis response will be to calibrate the mix of market money and public money as it leaves its bailout behind.
Another consequence: more access to the high-priced market for bulls and cow eggs, which can be better evaluated by the new test.
The fact that Japanese consumers are willing guinea pigs for gadgets has allowed manufacturers to use their home market successfully as a test bed for products ranging from TVs and vcrs to digital cameras and video-game consoles.
This (series) will expose the sport to a whole different market that has never seen cricket, nor would they be interested to see the game via a Test-match series.
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