To a smoker the immediate, guaranteed pleasure of a good puff outweighs the long-term potential of cancer.
While the short-term growth remains sluggish, we remain optimistic of the long-term potential in the LED market.
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Beyond Acupuncture These mainland and Hong Kong pharmaceutical companies have relatively small market values but enormous long-term potential.
"There's no question that it has long-term potential, " said Tim Bajarin, head of Californian market researcher Creative Strategies.
When deciding which platforms to support, IT administrators are challenged with balancing market share and capabilities against long-term potential.
However, the classic conundrum is how to properly balance the long-term potential of the company with near term profitability.
And, sometimes, a slump in profitability may not be representative of long-term potential.
Her charity is funding the trials in Cambridge and she is optimistic about the long-term potential of an artificial pancreas.
"These are markets that in the past year have had sharp turndowns but we think they have longer-term potential, " says Wizner.
Conversely, although Sirius has stagnated recently, the long-term potential is still there, given the strong support provided by Liberty Media.
Of the various technologies available, bioenergy is assessed as having the biggest long-term potential for growth, followed by solar and wind power.
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Though he did think the government should do more on the supply side, to raise the economy's short and long term potential.
The analyst adds that near-term potential catalysts for the stock are thin.
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Steady gaming revenue has allowed Tencent to invest in areas where it sees long-term potential without worrying too much about short-term profits.
The move is part of BP's strategy to "fine tune" its portfolio and "deepen its investment in fields which have long term potential".
Also, the shale boom in the U.S. and the long-term potential of the oil sands business in Canada might have prompted a shift in focus.
Amid the mania, Payton is measured in assessing Lin's long-term potential.
Assuming that the long-term potential growth rate is around 3%, the economy would have to grow at 4% for two years to eliminate the gap.
The orchestra will need to keep in mind its longer-term potential.
Although EGS is truly the wild west of energy speculation, its outsized long-term potential is what has investors like Google most excited about companies like AltaRock.
That damages the long-term potential of the economy, meaning the government can rely even less on an eventual recovery to fix the hole in its finances.
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More broadly, India's current sharp growth recession has shown that reforms in land, labor and other natural resources are necessary to improve the economy's long-term potential.
The initial wave of negative reviews with online issues that have plagued many gamers notwithstanding, Wedbush Morgan Securities game analyst Michael Pachter believes the long-term potential for Diablo III remains strong.
If you truly believe in the long-term potential of the asset with a realized capital loss, then you can always purchase it back after 30 days when the wash sale rule has expired.
Rob Mackenzie, managing director of MIE, said it had cancelled the show to "protect the integrity of what we know to be the enormous long-term potential for a major boat show in Liverpool".
But the nearest-term potential for the drug will be in patients who have a rare genetic disease in which both copies of a gene that controls getting cholesterol out of the body are defective.
Forbes Growth Investor and Forbes Special Situation Survey Editor Vahan Janjigian is another bear, but another one who offers some stock picks that he believes can limit your downside and offer longer-term potential.
And, unlike the US, the eurozone economies do not have demography on their side: in most European countries the labour force is now shrinking, and so, probably, is the long term potential growth rate.
Biofuels -- Rising demand for food, which competes with biofuels for arable and pasture land, and a popular backlash against the subsidies they attract, will constrain the long-term potential for biofuels production using current technology.
Warner agrees that Ms Rowling's creation is a different sort of commercial property, one with long-term potential that could be damaged by a typical Hollywood marketing blitz, says Diane Nelson, the studio's global brand manager for Harry Potter.
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