Dr Cathelijne van Heteren from University Hospital Maastricht said the study showed foetuses had both short and long-term memories.
It is believed it "encodes" experiences so they can be stored as long-term memories in another part of the brain.
In a world where every free moment is spent refreshing email or responding to text messages, there are fewer opportunities for long-term memories to form.
They concentrate on the hippocampus -- part of the cerebral cortex which sits deep in the brain -- where short-term memories become long-term ones.
Despite the obvious knee-jerk reaction regarding the Maps debacle, it's actually interesting that this particular scenario is yet another example of humans having extraordinarily short-term memories.
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When researchers zero in on electrical activity in yet another area, they can tell which parts of commercial messages, if any, are encoded in the experimental subjects' long-term memories.
Berger has looked at how electrical signals travel through neurons there to form those long-term memories and has used his expertise in mathematical modeling to mimic these movements using electronics.
Dr Ericsson believes that prodigies get such impressive mileage out of their working memories by placing important pieces of information into their long-term memories in a way that makes them accessible to working-memory processes.
The scientists -- who bring varied skills to the table, including mathematical modeling and psychiatry -- believe they have cracked how long-term memories are made, stored and retrieved and how to replicate this process in brains that are damaged, particularly by stroke or localized injury.
Memories are hopelessly short-term, football season will end and college hoop isn't a perfect replacement.
Three of these areas have previously been linked with the formation of episodic memories, which are a kind of long-term memory.
Not a glorious start to Ms Yingluck's term in office, and it is unclear that people's memories of it will recede with the floodwaters.
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