He got the support of a writer named Thomas Paine to take the message to the streets, sharing the vision with ten thousand people who volunteered to form short-term task forces that would join the campaign and then disband.
The CEO who speaks on behalf of a company that carries out his vision or the company that has spent the better part of the past ten years improving its internal initiatives and external messaging to show that they are better than a catty bunch of school kids in the lunch room.