The purpose of the research was to survey consumers on the intensity of cool and brand favorability and secondarily, to rate the brands on ten characteristics of cool.

FORBES: A Breakthrough In Measuring Cool

Rampell provides a detailed list of the ten different characteristics that will aide or hinder your happiness.

FORBES: Why Money Does Equal Happiness

Real estate, as we know, the last ten years, the risk characteristics have been rather high.

FORBES: Using ETFs for Stability and Consistency

Martin Leibowitz of Morgan Stanley has analysed the characteristics of endowment portfolios over the past ten years.

ECONOMIST: When diversification doesn��t work